News & Events

The training on Entertainment Media for Behaviour Change helped media professionals use EE-strategy effectively in their programmes to cover social topics more openly so as to facilitate behaviour change. The training helped improve the skills of the participants in the field of EE-planning; their knowledge of EE-theories; of innovative EE formats; of the importance of Positive Deviance approach; the common elements of a compelling story; the role of research; the essence of collaboration and of the process of EE media mapping. It helped improve their ability to identify a social issue, to do a target analysis, to describe the elements of a compelling story, to formulate ethical dilemmas, to collaborate most visible outcome of the training was the design of nine EE-media plans related to seven social issues that Bhutan was facing today. The training was provided to 35 participants (18 female and 17 male) who were divided into two groups. The first group comprised professionals from the Bhutan Broadcasting Service (10 female and 6 male) and the second group (8 female 11 male) composed of freelance media professionals and professionals from social organisations. The training was funded by the NUFFIC and organised and implemented by BMF in collaboration with the Centre for Media and Health based in the Netherlands.